Marketing Officer – Switch Media 32 views

Position: Marketing Officer

Job Description

Switch Media Limited (fully owned by the Kenya Red Cross Society), is an innovative institution committed to nurturing media excellence as well as inspiring and educating youths in Africa.

Switch Media: Marketing Officer

We are currently seeking qualified individuals to join our team for the position of a Marketing officer to join our team.

Responsibilities for Marketing Officer

• Responsible for planning, preparing and managing the publication and distribution of publicity materials
• Organizing a calendar of marketing events, such as promotions, exhibitions, product launches, open days or fundraising activities.
• Look for partnerships that will benefit the company.
• Researching advertising trends.
• Determining which marketing content will reach our consumers
• Coming up with marketing campaigns and implement the campaigns so as to meet marketing strategy requirements.
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI).
• Developing projects to create content for all platforms.
• Social media marketing and website update.
• Collaborating with colleagues from across digital departments to ensure branding is consistent.
• Administration work; i.e. requisition of items or services required.
• Supporting the welfare committee and giving recommendations
• Analyses marketing campaign performance and report on key metrics (e.g., website traffic, lead generation, conversion rates).
• Represent the company at marketing events and trade shows.
• Stay up-to-date on the latest marketing trends and technologies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). ·
• 3+ years of experience in marketing or a relevant field.
• Strong understanding of marketing principles and best practices.
• Excellent researching, writing and verbal communication skills.
• Proficient in project management and marketing automation tools (e.g., SEO tools, social media scheduling platforms).
• Experience with content creation is a plus.
• Analytical skills with the ability to track and interpret marketing data.

HOW YOU CAN JOIN US:
Apply strictly through https://www.switchmedia.ke/Careers so as to reach us