Position: Assistant Marketing Analyst
About Angaza
We are reinventing consumer credit by making it available to the 2 billion people across the globe who are unbanked or left out of formal credit/savings ecosystems. With Angaza, consumers have the flexibility to buy now and pay later (BNPL), with full pricing transparency. Furthermore, merchants can increase their sales and revenue by over 8X by offering life-changing products on credit, without taking on the risk or complexities of managing consumer financing.
Role Summary
The Marketing Analyst will primarily focus on the analysis of various initiatives undertaken by the Marketing team.
Based in Kenya, this role will collaborate with all members of the marketing team and with members of other departments including Business Intelligence, Sales, CX to analyze & report the findings of marketing promotions, campaigns, and activities across the country. The role reports to the Senior Marketing Manager.
The ideal candidate is data-driven, commercially minded and willing to spend time in the field to gain business insights that support the data generated from initiatives.
Responsibilities:
- Act as the bridge between Business Intelligence and the commercial team (sales & marketing) to develop dashboards, reports and other performance data that influence marketing decision-making
- Support monthly, quarterly, annual planning activities of the commercial team with relevant and timely reports, analysis and insights
- Work closely with the business intelligence team to track the performance of customer campaigns and/or promotions initiated by the commercial team
- Analyze, document and present the performance of the following:
- Promotions
- Physical and digital campaigns
- Research Analysis
- Customer initiatives
- Competitor insights
- Reporting – Support monthly, quarterly, and annual planning activities of the marketing team with relevant and timely reports, analysis, and insights.
- Promotion Execution – Support execution of day-to-day marketing activities including promotions based on the established strategy.
- Research – Participate in research and activities geared towards measuring the effectiveness of marketing programs.
- Work closely with sales and CX to develop customer personas. Provide support in the creation of creative & compelling messaging to these personas that clearly articulates and reinforces Angaza’s unique value proposition and differentiators
- Including, support the marketing team in other activities & initiatives that may be assigned by the Director
Required Skills, Attributes & Experience
- At least 3 – 5 years of experience in a similar role or data analysis, product marketing, research, and/or business support
- Bachelor’s degree in marketing, business, economics, statistics or related field
- Excellent data packaging, written, verbal, and presentation skills – fluency in English and Kiswahili is required
- Advanced Excel & PowerPoint skills
- Additional skills in using marketing software and data visualization tools (e.g., Tableau)
Other Details
- Ability to report on data in clear and concise ways.
- Ability to utilize data to measure activity and extract key insights
- Strong collaborative abilities, problem-solving, analytical mindset and quantitative skills.
- This is a remote position with monthly in person office meetings
Our Commitment to DEI
At Angaza, we evaluate all candidates on the basis of their ability to meet stated job requirements. We do not discriminate against candidates on the basis of sex, gender, marital status, religion, nationality, or other personal characteristics. In keeping with our commitment to supporting a safe and inclusive workplace, we strongly encourage candidates from traditionally underrepresented backgrounds to apply.
More Information
- Address Nairobi, Nairobi, Nairobi, , KE
- Salary Offer Negotiable
